Rick Eiserman

Rick Eiserman
Trailer Park Inc.

Rick Eiserman is the new CEO of Trailer Park Inc. Prior to joining Trailer Park, Rick was North America managing partner at Young & Rubicam Brands Southern California and YRB’s Global Client Partner on both the Land Rover and Mattel businesses.

In his role of managing partner of YRB SoCal, Rick ran a 200+ employee agency spanning digital, direct, events, promotions, advertising and viral. After overhauling the operation in early 2006, the office went on to exceed forecast by over 30% and serve as the lead growth engine for Y&R Advertising in the US. Under Rick’s leadership, the agency won over $150 million in new billings for 2007 alone, adding Toshiba Computers, Jenny Craig and Accenture Global / Digital.

Prior to moving to Irvine in February of 2006, Rick was CEO and a founding member of BrandBuzz in New York City. BrandBuzz, launched in 1999 as a standalone division within Y&R Inc., grew to a 65-person full service agency delivering a full range of discipline expertise. After overhauling the creative and strategic planning resources of the company in mid 2004, Rick led BrandBuzz on a path of explosive growth — delivering 35% YOY growth behind multiple new business wins including the US consolidation of LG Mobile/Appliances/Electronics, MSN, NBA, Pella Windows, Green Mountain Coffee and Burt’s Bees.

During his career, Rick has had the pleasure of leading multiple client businesses, most notably Land Rover Global, LG North America and the NBA. Rick has also been a guest speaker on CNN’s Showbiz Tonight and CNBC’s Kudlow & Cramer.

A creative at heart and a practicing painter, Rick received his Bachelor of Science in advertising from the Art Institute in Southern California. Rick is married with two children in Laguna Hills, CA.